Mediums as Narrator

Our primary role is to tell a story. To narrate the story we need a narrator. The narrator can be created using multiple tools, from space and its materiality, the color, up to texts, typography, graphics, lighting, sound, and technological media. These means are not used as an end in itself, yet they are always in the service of the message. Each medium has its own place in the development of the narrative. The appropriate use and combination of each tool enables the development of the concept by giving it form and direction. The place and time where one or several means of operating is paramount for the construction and the effect of the narrative. For this reason, the use of strategies such as, the walk, synchronicity and layering, tension curves and the first encounter, immersion, interaction, between knowing and experiencing, identification and proximity, abstraction and metaphor, direction are essential tools in the selection and use of tools.