Feminine

The project was about the development of a visual identity of a gynecological clinic in Veroia, Greece. Our aim was to avoid the reproduction of the stereotypes that come along with the representation of the female body. Therefore, we turned to idea of the women body as it is represented in the Neolithic era and more specifically we studied the so called “steatopygika eidolia”. These figurines with the accentuated breasts, the fiercly engraved genitals and the exaggerated buttocks, always represented taller and stronger than men, show the attribution of sacred qualities to the female sex. The result renegotiates the representation of the female body pointing aspects of the figurines associated with motherhood, through purely geometric and symbolic shapes.

Year
2013
Location
Veroia, Greece
Client
Private
Theme
Mark